FARM_F01FARM_F01

The Shoppes at DePiero Farm

How do you brand a 28-acre retail marketplace? Especially one that used to be a farm. For The Shoppes at DePiero Farm, I brought to life its rural heritage in ways that were both fun and iconic. Coined the term, "The Farm", I made it into an eye-catching logo lockup. A bold-looking rooster appeared on all brand extensions. And vibrant yet playful colors were incorporated as a constant reminder of how modern this old farmland had become. 

ART DIRECTION + DESIGN

FARM_F02FARM_F02
FARM_F03FARM_F03
FARM_F04FARM_F04
FARM_F05FARM_F05
FARM_F06FARM_F06
FARM_C1FARM_C1
FARM_C2FARM_C2
FARM_C3FARM_C3
FARM_C4FARM_C4
FARM_C5FARM_C5