The Shoppes at DePiero Farm
How do you brand a 28-acre retail marketplace? Especially one that used to be a farm. For The Shoppes at DePiero Farm, I brought to life its rural heritage in ways that were both fun and iconic. Coined the term, "The Farm", I made it into an eye-catching logo lockup. A bold-looking rooster appeared on all brand extensions. And vibrant yet playful colors were incorporated as a constant reminder of how modern this old farmland had become.
ART DIRECTION + DESIGN