I AM Generation Image
Nikon’s I AM Generation Image campaign challenged millennials to tell their own story. I was asked to feature a select group of individuals who would document their own passions using Nikon's latest camera equipment. Scraping the conventional blueprints of a prosumer site. No hard sells. No grid-like structures. I paved an imaginative journey that amplified both the stories of these trailblazers and Nikon's camera equipment.
ART DIRECTION + DESIGN