Irresistible Mail - 2016
USPS wanted to lead the reemergence of direct mail in the digital age. But how do you make mail sexy? It took breaking all the rules. I turned a coffee table book into an eye-catching cover-to-cover demonstration called "Irresistible Mail". Vibrant colors and digital technologies conjured up interactive worlds. All activations drove to an online gallery, where I turned up the volume on every pixel with cinematic graphics and larger than life video experiences.
ART DIRECTION + DESIGN LEAD