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Irresistible Mail - 2016

USPS wanted to lead the reemergence of direct mail in the digital age. But how do you make mail sexy? 
It took breaking all the rules. I turned a coffee table book into an eye-catching cover-to-cover demonstration called "Irresistible Mail". Vibrant colors and digital technologies conjured up interactive worlds. All activations drove to an online gallery, where I turned up the volume on every pixel with cinematic graphics and larger than life video experiences.

ART DIRECTION + DESIGN LEAD

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WATCH DEMO VIDEOS - 1. 2. 3. 4.

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